Convex s.à r.l.

Convex :

1. Said of a curve that bulges toward some reference point, usually the horizontal axis or the origin of a diagram. More formally, a curve is convex from below (or convex to something below it) if all straight lines connecting points on it lie on or above it. Contrasts with concave.

2. Said of a set that contains all straight line segments joining points within it.

(Deardorff’s Glossary of International Economics)